The Washington Post compared 5 drinks - Starbucks DOUBLESHOT, Monster, Red Bull, Rockstar. Starbucks won due to its mocha type flavor, vs sweet flavors. Probably age sensitive demographics. Playboy not included in test.
I bought a case and I can attest Playboy Energy is the BEST tasting of all I've drank. And that includes Redbull, Rockstar, 5-hour energy, Amp energy and Monster. Playboy Energy just has a very good taste to it. I think it will be around for a long time. Cirtran owns the rights to the drink patent so good luck Playboy if you want to take your business elsewhere. Who's going to want to work with them knowing how they dealt with past relationships?