BRND tells you why the pps will decrease as a result of the increase of A/S to 1 Billion in the filing. "The primary purpose of the proposed amendment is to authorize a sufficient number of shares to allow the Company to fulfill its contractual obligations under a series of convertible notes issued by the Company throughout 2012 and 2013 and satisfy any other need that may arise.
The adoption of this proposed amendment to our Articles of Incorporation will result in a greater number of shares of Common Stock available for issuance. Our shareholders could therefore experience a significant reduction in their shareholders’ interests with respect to earnings per share, voting, liquidation value and book and market value per share if the additional authorized shares are issued other than through a proportional issuance such as a stock split or stock dividend."
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