King Erik, I do not think it is a question in this highly materialistic U.S. consumer society. Bigger, Better, Faster, ... we gotta have it! IMHO it comes down to this:
"The economic and business model are of course a critical factor. To this point, Wilson argued that "it's not a question of 'Can I afford to broadcast Ultra HD?' In every market, someone will do it. Then it becomes a question of, Can you afford not to?"Competition and growth are the name of the business game, if you are not growing and crushing the competition you will lose.