If that is the case its just another reason why Dave should be running the business and he should have hired an IR to run the public aspect of the business. Because he is clueless when it comes to knowing what to do as far as what investors should be kept up on.
By saying he will only PR when they sign up, he is missing an opportunity to tell people how hard they are working... and how much POTENTIAL this has. Investors buy stocks based on speculation...its that speculation that says to an investor...this is cheap now, wait till all those stores come on line then its going to cost me a lot more better buy now...every Q that a company put out is nothing more then a conformation of the speculation investor had for what a company would accomplish in the past quarter and that there is a good chance they will do it again in the next... so they buy based on that speculation.
Dave does not get that...he does not know how to say the following:
We have 100 stores on our current map... of that 100 72 are full revenue producing stores currently using our smart phone app to track their customers. We also have 28 clients signed up and are testing our product for the free 30 day trial...this 30 day trial is a wonderful selling piece we use and we tell them, we are so confident you will love this product you can use it for 30 days. Then he looks at the others and he says... our past record indicates that 96% of all stores who take the 30 day trial sign on and become long term clients.
To sit on your azz and say I wont put the news out is like saying we drafted Andrew Luck first, but wont allow him to talk until he has played at least for a month... everyone knows what he is doing.. just as many know Dave has clients signed up from either him posting it on an investor page or its on the Epoxy web site... then ignore they are there when it comes to informing EVERYONE is simply the wrong way to handle a public company. He needs an IR and he needs to step out of the lime light.