Typed in 'keywords' and got a bunch of non-related stuff referring to 'keywords' in the context of meta-tags or Google Ad placement. Nothing to do with NEOM whatsoever... I sincerely doubt that Keywords.com has any link with either Google or NEOM.
As for EOM... some say it's "End Of Message"
I prefer "Eggs On Me". It's a very personal thing I'm not willing to get into further.