Brian was Marketing Director in 30
cities? That seems just about amazing
considering the apparent lack of
standard "marketing" for KDS.
I think. Maybe he has his own plan???
PS
From Wikipedia.
Marketing is the process of creating, communicating and delivering value to customers.
(A little more.. that may help explain what's going on):
"There are five competing concepts under which organizations can choose to operate their business; the production concept, the product concept, the selling concept, the marketing concept, and the holistic marketing concept.[1] The four components of holistic marketing are relationship marketing, internal marketing, integrated marketing, and socially responsive marketing. The set of engagements necessary for successful marketing management includes, capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plans."