Replies to post #5363 on BEAST MODE AND THE MACHINE (BMTM)

[crawfish poboy]

LVWD appears you are correct... check out this little snippet... re: LVWD and Walmart

Walmart has 31 million Facebook fans in the U.S.—more than any other brand on the social platform, as well as 386,000 Twitter followers. It uses content marketing vendor LiveWorld to help manage all the buzz.

"When you are [publishing] six, seven, eight posts a day," Quinn said, "you need people who are able to turn on a dime and react to those things."

Lastly, another interesting reveal from Quinn: Walmart, by the end of 2013, will have shot 1,500 local TV spots with real moms from over 70 markets.

http://www.adweek.com/news/technology/walmarts-social-getting-10x-roi-and-tens-thousands-daily-interactions-152912