It would only take the signing of a partnership with someone like the Altria group (Philip Morris). They have hugely deep pockets for whatever would be needed to aid in promotion 'sly'. The registered patents held by XXII are huge in of themselves. This XXII story has not even lifted off the ground imo.
Licensing Agreement with BTI (ex U.S) would make the most sense...funding all production etc. BTI selling world-wide (ex Benelux) and Selling into China...
Use lucrative licensing revenues to fund U.S. manufacturing/distribution by XXII...when (and if) acquisition is cleared.