Hi, Seed-- I think I want to address this question. (all my opinion... obviously...) I believe that people have finally caught on to the potential of this Co. I've been buying small batches of this thing for 5 years now. They're up against the fact that they've made NO PROFIT, that's absolutely true. But look at their assets-- Goslings alone is a small empire. Add the (brief) hit with Boru, and the current established interest in the Jefferson's brands, and it's about time that people are seeing that this co. is inherently worth more than a quarter a share. Now add Frost to the mix (for those who care; I typically don't care, but I'll acknowledge that he creates-- and sustains--a buzz in the investing world.) I'm interested in the products first, and their products are actually darn good, and even unique. I wish they'd trump up their advertising and marketing campaigns, and if they would, I'm pretty sure the profit would follow-- and fast. I don't know if a buck's too much for fair or 'potential' value, but it's about time that it's out of the cellar...with or without news.
Slainte, and Happy Friday.