The shares were never "bought" they were issued by BRND to pay off convertible debt.
They were probably issued with a value of .00075 to .0009
The debt holders dump their shares as fast as possible to get their cash back.
It's up to BRND to try and create demand for these shares or the pps will continue to decline.
The debt holders don't care how low the pps goes; they get their shares at a 50% discount to market.
BRND 10Q
"The replacement note shall be convertible into the Company’s common stock, at any time at the option of the Purchaser, at an initial conversion price per share equal to fifty percent (the “Discount”) of the lowest closing bid price for the Company’s common stock during the twenty trading days immediately preceding a conversion date, as reported by Bloomberg "
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