I am thinking that a PE of 30X would apply to fifth year earnings. In 2014, just barely off the ground, a PE closer to triple digits would be more appropriate, IMO. And I am being serious considering that these would be partial year revenues/earnings and reflect probably no more than the three EU countries with partnerships and just maybe a few months of sales in Canada.
Excuse me while I make some more Kool Aid with carrots for swizzle sticks. : )