Replies to post #2250 on Hangover Joe's Holding Corp. (fka HJOE)

[Luxeguy]

I have much more knowledge of this than you I sell it I have it on the shelf in stores I see what happen at the counters. PO financing has really dried up since 2008 and most banks don't lend on inventory or PO like they did in the past. That is a big thing of the past in beverages. The brand sells on average 24 to 36 bottles per month. Sure some people might by it as a novelty but by making that statement you don't believe this is a real category and it is. They never stayed in 7-11 all these years without it moving. The product moves its a capital issue. I know personally they got more orders than they can handle and more growth coming. It comes down to a massive capital infusion which is needed. Factoring invoices has so changed and that really not an option today for beverage companies like it was before 2008. Plus the company has a lot of debit that also has to be a factor. I speak all the time to a guy who is an expert on this in the beverage world and he has told me this is the key thing with HJOE they need capital. Money is always the key to growing a beverage brand.