Cook's strategy is the defining moment of his tenure. He basically gave a big FU to everyone saying to produce some crap to fend off android and it's working. Can you imagine how many iphone 6s they sell if they were to change the form factor to some of those patents we've seen? ( a screen on both sides of the phone, for example)
Something else of note: 200MM people updated their software to ios7 in the first 3 days of release. Last year it was 100MM. These are some serious growth numbers
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