I made a mistake, too. I sold calls on half the morning before the Keynote started, but then I bought back half those for a small loss. So I'm holding 1/4 short and 3/4 long, which is certainly eating into those AAPL profits. But I have BRCM and OVTI calls and those are helping. And yes, I'm long Pixar calls as well. On the whole I'm up between 100% and 200% this year which is a nice advance on a very bad start.
AAPL is still getting upgrades and recommendations. These usually propel a stock. Also, the stock split will be coming, and that also usually propels a stock. Could be good for 10% like last time? You could say it's all built in already but I don't think all of it is. The earnings were far better than expected. So, it's not all built in. Also, the Mactels were released far ahead of schedule and that's not built in. And there's always the next products to be announced, like maybe a real phone?
I've been sitting with my finger on the trigger because the big profits I'm holding in those 3/4 calls make me nervous, thinking I should sell to lock it in. But darn it, my head tells me there's a run to at least 100 coming.