News story brings hype. Low float means not many shares available, so a short squeeze can send the stock up insanely fast. since they short HAVE to cover, regardless of the price they are forced to pay for the shares. This can be indicated by the last 10,000 shares traded at the very end of today, that sent it from $20 to $49. which puts the market cap for this stock at 2.6 Billion, which is pure insanity. 200% increase is revs means nothing!!! that puts there quarterly rev at like 4 million? in what universe is a company with 4 mil in revs worth 2.6 Billion? Especially considering the entire E-cig market was worth only $500 mill last year and is projected to be between 1-2 Billion this year. BLU e-cig hold 40% of this market, so there is NO room for a tiny company like Victory to be worth 2.6 billion....... expect a meteoric crash in the price to less than $5, but most likely $1-$2.