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Treehuggerist

09/13/13 10:12 AM

#143424 RE: boommer #143422

Hear you on the price point. There are some who will never, ever buy a PLASTIC bottle of water again, no matter what, and would pay extra for that choice. Facts, Figures and Financials, I'm ready to take it all in like a HIPH shower. I know it's going to be good, but the wait is exhausting.

imgoingfishing1

09/13/13 10:14 AM

#143425 RE: boommer #143422

i also wont be buyin $5 or $20 bottles of water but there clearly is a market of people who do.

Alyssa

09/13/13 10:25 AM

#143428 RE: boommer #143422

It's a niche market. Alf has said this several times. No plastic, just glass. More expensive but worth it to certain health-wise, environmental-wise people.

Apple people have to pay a lot more money for products than Microsoft people. Apple's market share is MUCH SMALLER than Microsoft's, but is still one of the richest companies in the world. It's the same sort of thing.