Interesting. I love a good question! In the not toooo distant future I am looking for $5. With something around 40-60M os. That would be a MC of around 200-300M. Cigs are a 347B industry. I would not expect to have positive eps for awhile and when they do I would expect a fat p/e. A new way of doing tobacco, all the patents, manufacturing, ww distribution partner, license deals.. all translates into value. Hold on to your shares and/or if you must trade be careful to hold your core position.