Other companies with waste plastic will want to follow Crayola's lead and be responsible about recycling plastic.
korogi,
I think you’re correct but it isn't just companies. When P2O is proven to be a reliable option to avoid filling landfills with plastic, cities and counties all over this country will create regulations and/or incentives that kindle P2O's widespread adaptation. Municipalities are desperate for effective means to reduce their non-recyclable waste and their motivation isn’t solely controlled by the bottom line.
P2O certainly isn’t a sure thing yet, but it potentially provides more than one type of value to it varied clients and as such there are more than one path to being a profitable business. I stand with those who anxiously await #3's next report card and hope it continues to prove itself worthy of replication and further national recognition.