hopefully. To all longs..good luck. This is a solid company who makes money just because people want to Yelp. And they're more popular among young people and working professionals.
5 people want to go lunch --but they're undecided..One says...let me yelp and find out which restaurant is good. And 1 or 2 other know what Yelp means. The rest know what is Yelp for the first time.
And then, businesses put stickers at the shop/website (we're on yelp..please find our reviews)..So Yelp also does not have to advertise as much. Word of mouth. This company will become bigger I think. I don't know if they fit with other giants but when the mood is euphoric, we buy anything.
ComeXOilTrader, I believe Yahoo (YHOO) would be the first to buy YELP. With YHOO's CEO Marissa Mayer acquiring a hand full of companies since she has taken the position, I'm sure it's crossed her mind more then a few times. Though who knows, could be anyone.