It's really, really good stuff. Had it at a friend's house once and was surprised by the price so got an 8.75 oz can myself and loved it again. Here's how I like it, no laughing :)
Wonder Italian bread, lightly toasted and buttered with any of a number of extra creamy butters they have now to mimic French butter. A little VERY finely chopped sweet onion and a bit of finely chopped hard boiled egg. THEN!!! Heap that caviar on the toast. I use about 1.5 oz per piece of bread.
If you like caviar you know how you like it. Just sharing :)
I finished the last ounce on a slice of buttered toast for breakfast this AM! Just as good like that and less work.