Some think that because insiders sell it means that they are running for the door. My opinion is that insiders SHOULD sell a portion of their insider shares to diversify just like the average ordinary investor should. The little guys, programmers engineers etc. earn shares as an incentive. Many times they are young and not investors at all. They want new homes, cars, as well as other toys to entertain and enjoy their youth. They don't see getting old they only see now.
My friend of many years called me several years ago when the market took a sharp and sudden turn downwards. He works at a Target Warehouse who gives the incentive of matching a certain percentage of his retirement if he buys Target stock. Well, his portfolio had been growing pretty fast and all of a sudden it went south hard and fast. He explained to me that ALL of his portfolio was Target stock because of the incentive. My brotherly advice was to go ahead and keep putting your money in target and get the incentive, but, from time to time, sell some of that and diversify into safer areas like mutual funds etc. and call an advisor to get a better understanding of how and what to get into. Since I am more of a trader I could not specifically advise him.
Anyway, now he is doing just that and has a more stable portfolio.
I know its hard, but, don't fall in love or hate with any stock. I don't like FB, but, that's just my thing and obviously I see and hear through family, friends and co-workers about FB this and that all the time. The revenue they generate is impressive as well.
Just my opinion of course.
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