Intensity of U.S. wildfires increasing over decades and fires are becoming much larger and more intense several stories cover this and it has an impact on a company like Eco whom has a disruptive to the industry technology
just google increase of wildfires in the United States- if Eco helps to improve major issues the impact on growth and attention it receives can also be wait for it.... "major"
now take that and see that Eco has just moved into HD stores in California and it wouldn't be far fetched to see building codes changed in wildfire prone areas- how would 5000 new homes in a zone all using Eco Redshield impact us.. in the meantime for folks who live in those areas like California they are thinking about the issue and they could fuel lumber sales for Eco- the fires are becoming more of an issue than ever before.
And do message boards affect stocks prices you ask? 100% absolutely they do.