Quiet and slow week for end of summer could be forcing this to trade sideways and down.
I am not sure if if the full campaign would have started in August. $3m in August? or are we being prepped for the first campaign after the summer?
Like my namesake, the company has established distribution, product in hundreds of stores and the bottled water market is a proven billion dollar sector where new brands are established every year.
Company could be a winner alone. Further marketing efforts will help the stock rebound.
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