It sure does look like it. I believe for something like this, they allow the company to rebrand their technology and agree not to disclose who actually makes the bottles. I'm not entirely sure of how I feel about this.
On one hand, it allows Seychelle to sit back while others do the legwork of marketing and distributing the product, which translates to pure sales. On the other hand, maybe it dilutes the brand? I've never fully agreed with the decision to switch to "Fill 2 Pure" from "Seychelle," as I believe that this industry is about building brand trust as much as anything.
At the same time, I trust management, and the sales are picking up. I'm not sure how this spreading of our technology affects our position for a potential buyout, but I think in the short term it helps, as the buyout will be about the technology and distribution channels more than brand recognition.
In any case, as always I'm holding strong.
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