Replies to post #232932 on Bebida Beverage Company (BBDA)

[NYMike1]

Being serious here and it's hard to take anything seriously on this board, but don't you think this being a relatively new category being explored by BeBevCo and others, have to make moves like NYC to introduce the public to relaxation? I mean with energy drinks being rammed down our throats constantly being Monster, Red Bull and 5 Hour Energy, relaxation beverages is basically unexplored territory. This category has to get introduced somehow and BeBevCo is doing what they can with the funds they possess being a small company at the moment. I don't know about the rest of you, but the only relaxation beverages I've ever heard of before Koma Unwind were beer and liquor. Now with this category being non-alcoholic, you have an option to unwind without being impaired. I think that path is very positive. By no means is Koma going to replace a beer but at least you have options. As for BeBevCo/Koma Unwind being not in demand or not selling, I really don't see anyone knowing about or raving about Marley's except for maybe on their Facebook page. Matter of fact, I would bet if you asked a random person if they knew what Marley's Mellow Mood was, the response you would get would probably be,"Well, Marley had a mellow mood when he smoked weed." All I'm saying is that not many know what Koma Unwind or Marley's is YET. The category is brand new to the public. Give them a chance to get the word out there!!

[OlafKjelldsen]

I'm trying to find some concrete info as to whether or not they've discontinued it.

People considering investing in the relaxation beverage niche might find this info useful.
After not being able to find Rockstar Relax on the Rockstar website, I wrote to the company's info email ( [e-mail] ) and asked if it had been discontinued and if so, why. This is a cut and paste of the response I received. If there's doubt as to the authenticity of this response, you can email the company yourself and ask.

Thank you for your interest in Rockstar Energy Drink. Unfortunately Rockstar has decided to discontinue Rockstar RELAX in order to free up space for new Rockstar innovation. We are sorry for the inconvenience but thank you very much for your continued support!

I'm sure some folks will see this as less competition for KU and some folks will see it as an indicator of the lack of viability of relaxation drinks - or at least that one. It's a big, well-known brand with plenty of marketing muscle and existing distribution channels and they couldn't find a reason to continue manufacturing and selling a relaxation drink.