I think the price rise will be tied to comments/guidance going forward - not so much on the 2Q13 numbers. 3Q13 has full production out of new facility and should not have any excuses on production or supply which hampered them since 3Q12.
This is basically a SWAG but I think we see it return to $0.08-0.12 range on numbers that resemble last year's growth and with strong guidance possibly $0.25-$0.30 before it settles back down. Those are the two resistance points. With strong guidance it shojld base somewhere between $0.12-0.20.
All depends on guidance and if the revenues are strong enough for the investment community to believe the guidance. Anecdotally it appears they are penetrating new markets and increasing sales in existing stores. That is a very positive sign but that needs to happen widespread.
This thing is still in it's infancy. Distribution is starting to roll all over the U.S., other countries, who knows. People still don't know about this product yet. We do and we go looking for it. Time will tell, but they are definitely moving in the right direction. Buy some pass them out to friends and help spread the word faster.
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