Most of that money is used on Google Adwords which has given huge sales to the websites.
Money is being spent on the correct items IMO and that allows the company growth, which is why I'm invested here. Dilution also being zero for almost 2 years has always been a huge plus too.
I am involved with a growing company that used commercials for the first time last year. The development was in tensof thousands, and the frequency will determine the total tab. If they are going national, itll be at least tens of thousands more, but Im guessing they pump it up and spent acouple hundred K making sure they hit every major market a few times. JMO.
I think they awareness is going to be huge. Im the typical guy who hates shopping and I found OnlyLeggings to be an ingenious simple concept that people should gobble up.
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