Its not Inergetics that Im speaking off, the team does seem to have the make-up of industry experience. Twinlab not so much, but Nature Bounty is a larger player. What Im saying is the vitamin industry is extremely competitive, many celebrities have tried their hand at attaching their name as a brand...without success.
Theres no doubt the pipeline fill will be promising, but getting that product into the hands of the consumer on a consistent basis / having it pulled off shelf, is key. It will more than likely be Q1 before POs hit. And the margin for the retailer obviously needs to be there as well.
Again, just a word of caution...Martha obviously has a big name, but that does not automatically translate into an explosive vitamin product line.
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