Las Vegas, NV. - July 31, 2013 - Oriens Travel & Hotel Management Corp. (OTHM), the Next Generation International Hotel Brand Operator, operating its Hotel PURE brand, announced today that in an effort to expand the reach of the Hotel PURE brand and increase acceptance of the FROL Booking Engine, the Company has engaged with major online travel reservation company, Expedia, to market the brand’s inventory online.
“With global considerations for our FROL booking engine increasing rapidly, we have always been inclined to ensure that our Hotel PURE brand grows at an even pace,” stated Ken Chua, President of Oriens Travel & Hotel Management. “Working to ensure our brand [Hotel PURE] places on the first two pages of major online booking engines like Expedia, not only markets the Hotel PURE brand, but ultimately furthers the use of our FROL system.”
Management is confident that deals with major online travel reservation systems [i.e. Travelocity, Booking.com, Orbitz, etc.] will greatly enhance the current performance of the Hotel PURE brand. Consider when Hotel PURE Dayton was initially established, the hotel was closed, with no incoming revenue. Within 75 days of carrying the Hotel PURE flag, Orien’s secured an average of 40% of the daily occupancy rate for the property. A similar occurrence with the Hotel PURE Beach Inn; within 90 days of carrying the Hotel PURE flag, Oriens added close to 28% of additional business for the property – generating close to 38% of the hotel’s total gross sales in the following year.
Mr. Chua concluded, “As we enter the upcoming quarter, we want our international brand and acceptance of our booking systems to be even stronger, as a means to continue building our current reputation in Central America.
Should the current merger/acquisition we are exploring come to fruition, the connection with the larger online hotel booking companies will not hurt us, but inevitably, make us more valuable across the board.”
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