Agree and excellent post machiavelli... except your estimate of 350K for starters is too low LOL. I suggest that those who want A&P to handle the transaction, call and inquire about the firm's hourly rate...2-4 thousand per HOUR is my estimate. And it is true, unless you have a speculative buyer, in general, a company's revenue stream determines its sale value. In addition A&P will not handle a speculative transaction on a contingency basis or on a cut of the sale, if any. It is MONEY UP FRONT A&P will require from NNLX. My view.
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