I only work off of numbers and events. Until then the CEO can say what he wants with no legal repercussions. Once he puts data out, if false, it will come back to bite him.
Why is BW only sampling a measly 2 hrs/day? Doesn't he know that lunch hour is the busiest time around Wall Street? That's when people are looking around for something to eat/drink.
After hours people simply want to go home.
More concerning that there are 24K cans available to be given away. Why state a specific number?
Looks like BW wants more investors as the reasoning to put out a stunt like this. Remember that its easier to sell stock than product!