Replies to post #23535 on Intel Corp (INTC)

[drjohn]

I guess we get to see some 50 million dollar super bowl adds from intel this year.

[herb will]

To 2 B or maybe not 2.5 B, according to this article the amount is 2B. Last quarter Intel spent approximately 1.5 B on advertising, general and administrative expenses. 500 million a quarter does not seem to be earth shaking to me, especially after the old ads are dropped.


“INTEL is to spend $2 billion (£1.16 billion) on a global advertising campaign in 2006 which will see the technology group dump one of the world’s most famous logos.”

http://business.timesonline.co.uk/article/0,,13129-1964382,00.html