He has planned all along to sell the rights to BBV after it was hyped. It could be a good label, with a good niche. Just not with BRND. I think he might even be a little embarrassed by what has happened to the people who got burned on the stock
So sad...if only we had a picture of them serving bad boy vodka at the NY sports illustrated cover party . After all it was sponsored by bad boy vodka ...nothing on bad boy vodka facebook..or anywhere on the net.