Moms concerned about dolls are not the target audience that is going to be buying this stock. Not sure how a 70's sitcom star or a Desparate Housewife line is going to help anything, but the other lines planned for release will likely be marketable.
At the end of the day, the concern about Hines and Austin relates to share dilution for investors. The company appears on a quick dilution track having issued the latest 8-K increasing the number of shares 80% from 200 million to 360 million. Asher's numbers, however troubling for their arrival on scene, are probably already baked into the current action. The concern for me (and this is just my speculation) is that Hines and Austin are probably behind bringing them into the mix. They have a long history of running companies into the ground and bringing scrutiny from the SEC with suspensions on several companies. The quicker the company can dump them, the better off they will be.
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