You know wex, overall I think you are way too pessimestic about this, but I do agree with some of your points. When my buddy very first turned me on to this company, I had similar concerns. I think that people that get their energy from redbull, monster, etc... enjoy the act of drinking it. That argument doesn't hold weight when discussing stealing market share from 5 hour. But there is a big market out there for athletes mainly who dont want the sugar/calories/volume of liquid provided by those drinks. So there is alot of application with our product.
I was really pessimistic when I first got into this company. I got into it actually because my buddy told me FUSE had a deal with Walgreens that wasn't known yet. This was well before DJ came on board btw. But the more I learned about the product and the more I thought of new applications, I feel theres a slot in the market for us (the serious athletes). And if we can get in with the athletes, FUSE will be cool, and the masses will follow. This has only been confirmed when I tried the products.