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Baystbully

07/26/13 3:19 PM

#50741 RE: wexahu #50739

You mean you'd rather drink a Gatorade with your beer rather than piping an electrofuse then going for the beer?
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CryptoRain

07/26/13 3:22 PM

#50742 RE: wexahu #50739

Yeah that's why Tiger uses elecrolytes from Fuse, because it does him no good. I'd much rather pop an ElectroFuse and drink some water, than drink a Gatorade or two. Not everybody is such a fan of gatorade or sugary drinks for that matter
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kylelele

07/26/13 3:38 PM

#50746 RE: wexahu #50739

You know wex, overall I think you are way too pessimestic about this, but I do agree with some of your points. When my buddy very first turned me on to this company, I had similar concerns. I think that people that get their energy from redbull, monster, etc... enjoy the act of drinking it. That argument doesn't hold weight when discussing stealing market share from 5 hour. But there is a big market out there for athletes mainly who dont want the sugar/calories/volume of liquid provided by those drinks. So there is alot of application with our product.

I was really pessimistic when I first got into this company. I got into it actually because my buddy told me FUSE had a deal with Walgreens that wasn't known yet. This was well before DJ came on board btw. But the more I learned about the product and the more I thought of new applications, I feel theres a slot in the market for us (the serious athletes). And if we can get in with the athletes, FUSE will be cool, and the masses will follow. This has only been confirmed when I tried the products.
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RPH9878

07/26/13 3:54 PM

#50748 RE: wexahu #50739

A few points

1) "I can assure you they aren't buying them for "performance" reasons."

This is way off. Competitive athletes at any level will do anything to get an advantage. Do you think they are using just any clubs because because they all hit the ball well? They don't need them for performance reasons, they just need something to hit the ball with. They use the best clubs, and will use any competitive advantage they can no matter what. Just look at the PED epidemic.

2) "I can also assure you, that if beer cart girls offered ElectroFuse Ampules at $3.00/pop, NOBODY would buy them over a Gatorade (except Fuse shareholders of course)."

False. Gatorade is a good product, however contains a lot of fillers and a ton of sugar that is unnecessary for hydration purposes. Ever think someone is diabetic? Has a heart condition to sugar? how many retirees playing golf in Florida can not drink Gatorade but want to stay hydrated and increase electrolytes. There a ton of people who can not drink Gatorade, myself included because of the sugar content.

The benefits are there to the products just the same as your points but to totally ignore that and propose that no one will do it because you "REALLY" don't see the appeal is ignorant.



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pescatom

07/26/13 3:54 PM

#50749 RE: wexahu #50739

So you think that there is a military application here? Cool. I do too.