The path to success is lined with failures. The key is whether you stick with failures too long, or recognize them early and cut them short. Also, whether you recognize a winner and stick with it when it struggles at first.
This CEO has been great at adapting, trying new things, and running with what works. There are bound to be some failures that look like bad decisions in hindsight, but as long as those are minimized, and successes are maximized, you succeed in the end.
The path to success is almost never a straight line.