They pump. They dump. They make a huge personal profit. We hold our shares in hopes that management will eventually get in the business of running the company rather than selling stock.
Besides, we cant afford to take the loss, or we buy into the rediculous idea the "its only a loss if you sell" or in my case don't have enough invested that the rapidly reducing value effects me that much.
It is a shame that one of the companies I have seen with the most potential is being Pump and Dumped into the ground and they are not even smart enough to do it in a way that maximizes their personal profits while allowing true longs to prospser some.