ChuckCheese Eco Blu is very old news and Eco Red is the future..
As for hype- It's simple I think we should all just wait patiently- It's a pilot program and HD has had to rearrange there shelving to make room for Eco and I just expect we see more stores with inventory on shelves soon- but I am not underestimating the potential when I say its worth a substantial money if they continue rollout into Home Depot and I speculate they will.
This would be like a pharmaceutical in phase 3 of a drug candidate that could be worth substantial money.
I think the bullish & bearish are at the crossroads and should wait to see what happens next- I for one went from bearish on the stock to bullish and I'm optimistic that this deal will be very valuable to Eco and to the market.