That's the problem -- no one knows. I'm speculating that's when they release the Mystery drink, but that sure is putting a lot on us to be guessing what they're going to do. It could be a countdown to when that ambiguous website expires for all I know.
But if they do launch it, we still don't know how they're doing it. Is someone going to sell it out of his basement to the Facebook followers, or is there a deal with a chain of stores? Maybe that's the countdown -- some more information.
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