They pretended to sell "riblets" about two years ago. Everyone said Eddie smoked the best Salmon and Riblets in the history of the world. Iowa, not known for Salmon or Ribs. Having an uncle in Palmer, and his daughter, my cousin, in Cordova, and having fly fishing up the copper river, I doubt Eddie makes the best salmon in the history of the planet.
And I doubt BBQ Pitmasters around the south will agree that his Riblets are the best the world has ever tasted.
Sounds like fraud to me.