I went into my local store and the owner was there. He had a new/full box on the counter and I asked him how they were selling. He said "good now. We had a problem getting them for awhile but now they are starting to really pick up." I asked him how many boxes a week and hesaid " 2 or so. Which, is pretty good considering we only have one box there (on the counter)and no real advertisement/displaing".
He asked how the stock was doing and I laugjed and told him it wasn't. We briefly discussed the movie and lack of affect. He said he was disappointed he didn't see the commercial and I told him it was only select markets.
Anyway - it is one data point. I bought four bottles and going to pass out to some colleagues next week in Chicago and see what they think.
He also said the distributor was starting to push it. I wanted to ask what he meant but I had a couple people behind me and he needed to ring them up. Again - this is a standalone liquor store in a small town. Ery large wine, beer, and liquor selection.
I see this and think -"they are getting through to the market" and then look at the numbers and lack of IR and just want to run away.
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