“The cover highlights the macho mythology of hedge fund managers, whose returns over the past decade have lagged behind the S&P 500,” Businessweek editor Josh Tyrangiel told Mashable. “Yes, we’re making them the butt of a joke; we’re pretty sure they can take it.”
.. from a link inside the one below .. how it came to be ..
"Rachel Nagler said via email “Could be up to the reader to decide… but we do take great care to be very precise when creating our covers.”"
LOLOL .. precious .. how about this one ..
Taste Test: The Portable Yogurt That Isn't
Go-Gurt's charmingly daft, hilariously unappetizing name implies its creation myth: the notion that, out there in the world, there were consumers who liked feeding their kids delicious, nutritious yogurt, but were frustrated by its cripplingly immobile nature—"I need a portable, on-the-go yogurt!" they groused, bashing their cutlery drawers to splinters. "Every time my kid tries to eat this crap, he crashes his bike into a volcano!"—and the visionaries at Yoplait heard their desperate cries and came up with this revolutionary solution to the problem of stationary, two-handed eating. Yogurt in a tubular plastic bag. Yogurt that you squeeze into your open mouth without being forced to abandon your hang-glider mid-flight. Go-Gurt! The yogurt that goes with you!
Of course, even a half-second of thought reveals both the creation myth and the name itself to be a load of horseshit, for the very simple and rather embarrassingly obvious reason that you can't eat Go-Gurt with one hand—and not only because of the impulse, when eating Go-Gurt, to shield your face from public view. Picture it in your mind, ... http://deadspin.com/taste-test-the-portable-yogurt-that-isnt-5975417
.. lol .. actually it's good to see the male 'used' a bit more in advertising as we are so used to seeing women 'used' .. if only for balance, you know ..
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