Why play the game? Because there is nothing standing between you and successful investing, but understanding the fundamentals of investing and pure luck.
UBRG is a high risk investment. The higher the risk, the greater potential reward and the higher chance for failure. That said, when you are blinded by a huge potential payoff or terrified of a loss, you will not make good decisions. It may feel at times like UBRG management and the stock market (M&M's) are targeting long term investors for disaster; they are not... Investors are important to UBRG but the stock market itself doesn't care about you or your plans. The thing M&M's care about is their plans.
As a long-term investor (buy and hold) I think I have found an opportunity for success in picking what I feel is a potentially good company and riding with them until something changes. Buy and hold investors like myself are often ridiculed for riding a stock up, and then riding it right back down. I am sure it will happen in response to this post. As a result I am an investor not a day trader. Do I think day traders more successful or smarter than investors? That depends on whether you are comparing smart traders to smart investors and dumb investors to dumb traders or the other way around.
JMO - Take it for what its worth