One thing every MMA sponsor seems to agree on is that getting your logo seen on a UFC broadcast does not, by any means, guarantee sales or success. Exactly what it does accomplish is a matter of some debate, with results proving difficult to measure.
I personally feel like MMA sponsorship is sort of lowbrow. It would be cool if NTEK could get a patch on a Nascar driver, or a hat on an ATP tennis/PGA golf athlete. I think they gotta make their logo look more professional too. It's looking really amateur at the moment. Colors are too loud and 90s ish. Modern logos are sleek and have more subdued colors. Definitely more appealing to buy an electronic device that has a professional looking, clean logo. Makes the company seem infinitely more legit.