The good news? I predict new technologies and Big Data will bring about awesome new growth for our company over the next 5 years – more discussed below
I see the future with optimism because we are learning as we go. When we consider that not a single company has yet reported sustainable earnings of inspired games, our own trial-and-error experiences can be seen as being increasingly more valuable as we continue up our stairway toward heaven – success.
The coming future and revolution of online marketing will benefit LFBG beyond measure. Soon, with a few clicks, we can ask our online advertising provider to place ads only in front of Christian consumers that range within a determined age group with a tracked-data history of purchasing inspired products – a consumer that converts, not just clicks. That’s the promise of work by pioneers in Internet advertising who are collecting and processing Big Data 16 for the benefit of advertisers and consumers alike. Check out one such company at www.quantcast.com .
In the next decade, we believe video games will finally become mass-market entertainment, as current platform fragmentation is proof we’re not there yet 17 . We maintain the same resolve as when LFBG was founded - Christian media will evolve just as it has for decades from Books to Radio, TV, Film, the Internet and eventually, Games