Ranger,
There is no doubt in my mind, the success or failure (leaving aside the Litigation) is the marketing of the products. It holds as much importance as anything else in the machinations.
To this end I trust Ms Hendricks, as she lives and breathes this field. I know very little of the marketing of the products thus far or whether it is being carried out behind the scenes with already known contacts. Time will tell but the theoretical product is very sound and technologically advanced and even more important 'unique'.
It is without doubt something the world needs.
The keyring is greatly suited to all people but greatly useful to people like my father - elderly, many problems and often open to injury or hospitalisation or at least different medico's.
To be able to just hand over a key ring and say, "here is my history and allergy warnings" but also include (as I understand it) historical X Rays is truly phenomenal. In fact, I wish I had it only some weeks ago for him. All the best to all, especially Chaya.
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