Replies to post #5336 on High Performance Beverages Comp. (TBEV)

[tat4tat]

To come up with 900 thousand they need to sell 5 million in merchandise considering the 18% so far for margin. Of course its only in west coast stores so far. The apparell and ONLINE beverage is nationwide.

[CallmeBull]

In selling 21 pallets, which is 108 cases per pallet, which retail at say 20$ per case (less buying straight pallets ofcourse, say 16$per) that's 2160$ per pallet X 21 pallets is 45,360. Now that's retail cost, not dethrone production costs.
Now say they have a 50% margin, which would put pallet costs at around 1g maybe less maybe more.
Now according to FB post from mike, we are looking at a second run of 20,000-30,000 cases. Some simple math here for y'all using same numbers from above.
20,000 cases and 20$per retail is 400,000$ net, and 30,000 cases at 20$ per would be 600,000$net. Now take that 50% margin to determine cost an well it's looking pretty nice! Also margins would be much better with this volume for second run! So I'm thinking we see 500k from 2nd run minimum, which for a new company with beverage that launched in march is pretty damn good!!
In a years time we will be doing volume in the mil+ range no problem. Enjoy the cheapies while you can get em!!

Drhc