Personalizit,
What are you disagreeing about? I am saying what you are saying, perhaps in a different way.
"If they take care of REVENUES, it provides an OPPORTUNITY TO MAKE A PROFIT, if they also take care to watch the COST and EXPENSES"
If there is revenue, there is an OPPORTUNITY (HOPE) to make a profit, (not necessarily guaranteeing a profit as you say, and I agree). I also added that they must also take care to watch, (that is control) the COST and EXPENSES, which affects the margins, especially if in a competitive business.
If there is NO REVENUE, there is NO OPPORTUNITY and NO HOPE whatsoever to make a profit.
The statement, ""REVENUES and CASH FLOW are important and not profits" is meant to indicate where the near term management focus should be on, which is CASH FLOW and REVENUES, rather than on profit.
Andrew138