That "Raging Bull Boycott Document" is very old.
And citing anything put out by i2i immediately whacks about 50% out of one's credibility. Most of us market discussion old-timers are quite familiar with that paid-for-opinions tout site parading as an open-discussion forum.
I could tear the document itself to shreds, bit by bit, but don't think I really need to spend the time. Besides, it's been done plenty of times already. It's a compilation of intelligent-sounding words designed only to mislead those for whom critical thinking isn't a specialty. It leads you to the conclusion that people who talk smack about companies are bad people posting for their own benefit, but offers nothing in support of that conclusion.
About the only positive thing I can say about them is that at least they do disclose that they're paid touts.