That's a good post.
That's the future. They suck IN more of retail money.
Besides, as I have posted here before, hedge funds / institutions employ algorithm trading. They trade their entire portfolio both ways (long / short) - cut the losing position and let the other one ride. Its a win-win for them.
In essence, an institution can declare the same position size in a stock in between reporting periods that has actually depreciated in value, still being profitable.